The Basics of Media Relations

On Thursday, November 7th, Shelley Johansson of Prime Design Solutions, will discuss the basics of media relations including:

• When and why you should write a press release
• The anatomy of a press release
• How press release copy is different than advertising copy
• How to prepare for a media interview
• Ways to use your press release beyond the media
• Reacting to positive and negative media coverage

This Lunch & Learn will be held at the JARI Center (160 Jari Drive, Johnstown, PA) from 12:00 PM to 1:15 PM. Click here to register by November 6th. No shows on the day of the event will be billed.