Choose Johnstown Campaign Looks to Attract Remote Workers (Johnstown Tribune Democrat):

Johnstown natives who have moved away and people with friends in the area may soon notice Facebook content that promotes living in Johnstown.

Targeted Facebook ads are part of a nascent campaign to attract telecommuters to move to Johnstown, which is being promoted for its affordability and outdoorsy appeal.

The Cambria Regional Chamber of Commerce has partnered with the Community Foundation for the Alleghenies and Problem Solutions founder Mike Hruska to launch the campaign, which they named Choose Johnstown! Click here for the full article.

Visit Johnstown Creates Cambria County Destination Recovery Marketing Program

Visit Johnstown has recently secured a grant from the Community Initiatives Fund of the Community Foundation for the Alleghenies to help tourism businesses and organizations recover from the devastating impacts of COVID-19.

As a result Visit Johnstown has created the Cambria County Destination Recovery Marketing Program. The purpose of the program is to provide marketing funds to:

  • influence participation in the area’s outdoor recreation and tourism activities,
  • generate visitor spending in our communities, and
  • foster collaboration between tourism attractions and related businesses (dining, lodging, retail, entertainment, services)

Click here for details about the program and the required application information. Applications will be accepted between December 1, 2020 and March 31, 2021.

New Campaign Aims to Light Up Local Economy (Johnstown Tribune Democrat)

To offset dark times small businesses face as a result of the COVID-19 pandemic, the Cambria Regional Chamber of Commerce has introduced its “Light Up Local” campaign this holiday season.

Shoppers are invited all month long to light up social media with the campaign’s hashtag – #lightuplocal – after they’ve shopped at a local business rather than an online national company. Click here to read the full article.