Marketing and Opportunities

If your business is ready to pursue government business, you will need to segment your markets to determine exactly who your buyers are and how you need to do business with them.  You may need to revamp your marketing approach or identify partners to add capabilities that complement yours to be successful on complex opportunities.


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Research to Find the Right Opportunities

Once your company has attained all required registrations, it’s time to begin researching available opportunities.  The JARI APEX Accelerator can assist in various ways including website listings, business resources and contacts, as well as our free BidMatch program.

BidMatch is a “webcrawler” that searches over 2100 Federal, state and local websites for bid opportunities. Because it searches for you, it can be a great time-saver. BidMatch searches by three criteria: geographic preference, NAICS Codes and keywords and will send you a daily email with its findings in a short synopses of the actual solicitation.

If you would like to take advantage of this free valuable service, we would be happy to help you get started.

Every level of government and often each agency or department within that level, has a set of contracting regulations.

The JARI APEX Accelerator can help you to research and understand the regulations, requirements and laws associated with government contracting.

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Respond with Persuasive Proposals and Marketing Materials

Always Be Ready! Businesses should have general marketing materials including business cards and brochures, capability statements and capability briefings.


  • Rehearse the “elevator pitch” often and use it whenever possible.
  • Be sure to become a partner early – take part in industry days and matchmakers to meet the buyers.
  • Review solicitations and ask questions when you can.