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Visit Johnstown Creates Cambria County Destination Recovery Marketing Program

Visit Johnstown has recently secured a grant from the Community Initiatives Fund of the Community Foundation for the Alleghenies to help tourism businesses and organizations recover from the devastating impacts of COVID-19.

As a result Visit Johnstown has created the Cambria County Destination Recovery Marketing Program. The purpose of the program is to provide marketing funds to:

  • influence participation in the area’s outdoor recreation and tourism activities,
  • generate visitor spending in our communities, and
  • foster collaboration between tourism attractions and related businesses (dining, lodging, retail, entertainment, services)

Click here for details about the program and the required application information. Applications will be accepted between December 1, 2020 and March 31, 2021.

New Campaign Aims to Light Up Local Economy (Johnstown Tribune Democrat)

To offset dark times small businesses face as a result of the COVID-19 pandemic, the Cambria Regional Chamber of Commerce has introduced its “Light Up Local” campaign this holiday season.

Shoppers are invited all month long to light up social media with the campaign’s hashtag – #lightuplocal – after they’ve shopped at a local business rather than an online national company. Click here to read the full article.

New Virtual Learning Center Opens (Johnstown Tribune Democrat)

After months of fundraising and work, the grand opening of the Virtual Learning Center at The Flood City Youth Fitness Academy is scheduled for 4 p.m. Dec. 1.

Local students will be able to visit the 200 Lincoln St. location and use resources there to attend online classes, complete virtual assignments and receive on-site homework assistance.

Academy officials have purchased 20 desktop computers and 10 laptops, along with printers and new furniture. Click here to read the full article.

Hometown Christmas Stroll in Johnstown (WJAC-TV)

Holiday festivities began in Cambria County Friday night with the debut of the Hometown Christmas Stroll in Downtown Johnstown.

“We weren’t going to let this night go by without doing something. We look at it as our responsibility to the community to give them something on this night,” said Melissa Radovanic, President of the Discover Downtown Johnstown Partnership who organized this event.

This year would have been the 75th Anniversary of the “Hometown Christmas Parade” and “Light Up Night,” but the event has been adapted due to Covid-19. Click here for the full article.

JARI Growth Fund Receives $1.28M to Help Entrepreneurs. (Johnstown Tribune Democrat)

The $1,281,900 award to JARI Growth Fund was made through ARC’s Partnerships for Opportunity and Workforce and Economic Revitalization (POWER) initiative, which is designed to “help communities and regions affected by job losses in coal mining, coal power plant operations and coal-related supply chain industries due to the changing economics of America’s energy production.”

JARI Growth Fund is to partner with JARI, Southern Alleghenies Planning & Development Commission, Alleghenies Angel Fund and other private lenders to provide technical assistance and access to the new Startup Alleghenies Microloan Fund to businesses in Cambria, Somerset, Bedford, Blair, Indiana, Fulton and Huntingdon counties. Click here to read more.

Grants will fund Outdoor Recreation. (Johnstown Tribune Democrat)

A pair of outdoor recreation-focused grants will fund the planning of a six-county regional ATV trail system and enable the continued growth of the Ghost Town Trail, state Rep. Frank Burns, D-East Taylor Township, said Thursday.

The grants, worth a total of $482,524, were awarded to the Cambria County Conservation & Recreation Authority, which owns the Cambria County section of the Ghost Town Trail, and to the Allegheny Ridge Recreation Association, which will plan the ATV trail system. Click here to read more.