On Wednesday, June 14th, Dr. Randy Frye, Saint Francis University, will present “Understanding Your Market & Marketing Concepts.” Attendees will acquire knowledge about what constitutes the marketing process while developing a marketing strategy that will win over and retain customers. They will also be able to develop a marketing plan that enables their firm to differentiate themselves from others and to gain a competitive advantage.
Tuesday, June 20th, Dave Mastovich, MASSolutions, will present information on market segmentation. Attendees will understand how to leverage one of the most neglected target markets, learn how to create the ideal customer profiles and hear how to apply Marriott’s Segmentation strategies. They will also be able to understand how to create their own referral source marketing program and how they can position by segment to maximize marketing ROI.
These Lunch & Learn events will be held at the JARI Center (160 JARI Drive) from 12 to 1:15 PM. The cost to register is $5 per person and lunch will be provided.