Marketing Segmentation: How to Hit the Bullseye with Your Marketing

Tuesday, June 20th, Dave Mastovich, MASSolutions, will present information on market segmentation. Attendees will understand how to leverage one of the most neglected target markets, learn how to create the ideal customer profiles and hear how to apply Marriott’s Segmentation strategies. They will also be able to understand how to create their own referral source marketing program and how they can position by segment to maximize marketing ROI.

This Lunch & Learn event will be held at the JARI Center (160 JARI Drive) from 12 to 1:15 PM. The cost to register is $5 per person and lunch will be provided.

If you are interested in attending, please fill out the registration form and e-mail to Lauren Brewer at .

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